In a world full of data, are you monitoring the right customer variables?

Why Anthrop?

Anthrop Consulting is a proprietor-led branding and marketing consulting firm based in Mumbai, India. We believe that great brands are built on authentic connections and meaningful experiences. Our approach goes beyond traditional marketing—we craft strategic narratives that resonate with your audience and drive sustainable growth.

About Praveen Bhatt

Praveen Bhatt is a professional with over 26 years of experience in the areas of digital, customer experience, operations, and marketing across asset management companies and banks.

In 2008, he became the founder COO and CFO for Axis Asset Management Company (Axis Mutual Fund). He moved to Axis Bank as Head of Digital Banking and launched the Customer Experience vertical for Axis bank. In this last stint he headed the Bank's Direct Banking portfolio and Channel management for the Customer Service Officer (CSO)Channel.

Praveen "retired" from corporate life in 2022 to launch Anthrop Consulting.

Our Services

Branded Interactions

Crafting unique customer experiences that create lasting emotional connections between your brand and your audience through every touchpoint.

Revitalising Digital assets

Interactive charts and tools that more than optimize but sweat your existing digital assets thus driving increased engagement.

Websites & Applications

Designing and developing digital platforms that combine beautiful aesthetics with seamless functionality to deliver exceptional user experiences.

Marketing Collateral

Creating compelling brochures, product presentations, and marketing materials that communicate your brand story with clarity and impact.

Our Work

Brand Strategy Project

Strategy for deepening Sponsor colloboration for a Mutual Fund

From developing a vision to strategic co-creation and activatation with the help of unique communication aids.

Brand Strategy Project

Launch into the Equity Category for a Mutual Fund

Complete brand road-map that involved highlighting one of their core principles of finding "gorilla stocks" which culminated in a website revamp.

Digital Platform

On-going Marketing retainer for a Mutual Fund

An Outsourced marketing department that involves devising and implementing the marketing strategy covering marketing elements for ongoing schemes and new fund offers.

Marketing Campaign

Integrated Marketing Campaign for a foreign Bank

Multi-channel marketing strategy and execution for a foreign bank with clear positioning for their retail and private wealth segment. Involved creating uniquely branded marketing assets like Corporate films, Quarterly magazines and website.

Brand Identity

Developing a digital product roadmap for Infomatics

Developing a strategy for differentiated digital products and a re-haul of existing products from a consumer lens.Revamped the entire tech stack and infused UI/UX and design principles in the recoded newer product versions.

Ready to Transform Your Brand?

Email

praveen.bhatt@infomatics.co.in

Phone

+91 9004467363

Contact Address

Mangalam House Fort Mumbai, Maharashtra
India